It's an innovative outreach programme of IITTM Nellore. START (Sustainable Tourism Awareness Research and Training) programme envisages informing and inculcating tourism practices and values among general public, particularly destination communities across the country. The stakeholders (DMO, municipality, local community, entrepreneurs, experts and tourists) of tourism will have a major role to play in this programme. IITTM will act as a catalyst by extending human resource, expertise, guidance and participation of students and faculty to facilitate in organizing. The detailed modalities of START are under process.